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Case studyFundraising

Woodsdale students raised over $7,500 for their Bookworm with a Read-A-Thon.

The student council set a $7,000 goal for its service project. Read-A-Thon made it easy, and the school beat the goal.

A Woodsdale Elementary student reads a picture book curled up in a blue reading nook
School
Woodsdale Elementary
Where
Wheeling, West Virginia
Fundraiser
Read-A-Thon
Goal
$7,000
Raised
Over $7,500

The student council takes on service projects every year. This idea popped up and we just ran with it. So, we decided to sponsor a Read-A-Thon to try to raise funds to get money for our first reading vending machine.

Jaime Young, 1st grade teacher, Woodsdale Elementary

The project

A service project with a $7,000 goal

Every year, the Woodsdale Elementary School Student Council chooses a new service project. This year, the project was a fundraiser for a book vending machine. Their fundraiser was a school Read-A-Thon.

The student council set a goal of raising $7,000. After reaching out to local businesses for donations, the students launched a Read-A-Thon fundraiser.

Read-A-Thon’s web-based program made the fundraiser easy. Anyone, anywhere, could donate and support student readers. By the time the campaign finished, the school had raised well over its $7,000 goal.

The goal

A machine for positive reinforcement

BookVending.com partnered with Read-A-Thon and Woodsdale Elementary to create and deliver a custom-designed book vending machine that supports the school’s PBIS initiative.

Teachers reward academic and behavioral achievements with a golden Inchy token. Students then use the token to vend a new book.

“For example, if their reading goals are met the student will get a token and go pick out a book,” teacher Jamie Young told a news source. “The extra funding we receive will go toward purchasing books to start and in the future.”

How they did it

Pledges, sponsors and prizes

Woodsdale students raised over $7,500 through their school-wide Read-A-Thon. The student council organized the event and approached local businesses for sponsorships.

Each student collected pledges. Donors could make a flat contribution or give a set amount for each book read.

An awards assembly announces and rewards the class and individual winners, and the top homeroom representative gets to pie the principal. Other prizes, including a climbing pass from the Highlands Sports Complex, go to the students who collected the most donations.

Why it works

Easy for staff, rewarding for students

Read-A-Thons take less than one hour a week to manage. That is far less time and effort than most traditional fundraisers, and the online platform and dedicated support help families get started quickly.

Students read whatever they want, wherever they are, at any time. According to Read-A-Thon’s website, students who read books they choose themselves average 180 minutes of reading time. The program counts time read, not pages read, so students stay motivated to reach their goal with the books they like.

At a glance

The Read-A-Thon in numbers

raised by the school
$7,500+
student council goal
$7,000
a week to manage a Read-A-Thon
Under 1 hr
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